SPEAKER
WILKO'S AND W'INNOVATE
CONSUMER DESIGN
A PROJECT FOR MORPHY RICHARDS
Morphy Richards presented myself with the task of designing a coffee machine, this design was presented to the design board at Morphy Richards.
The aim in particular was to expand on the ease of repairing a product, to extend the life time of their appliances and to create a sense of trust and reliability amongst the brand.
I decided that amongst espresso coffee machines I would explore the water tank, these components are usually moulded plastic made via expensive tooling and are at the back of the machine making them hard to access .



Morphy Richards colour code removable parts for easy repair




Concept poster presented to Morphy Richards
Concept
An espresso coffee machine with a threaded water pipe, allowing you to use and water reservoir alongside your machine, reducing the manufacturing costs and making the tank easier to replace if needed.
The Morphy Richards representative enjoyed this concept and suggested exploring the idea of reducing parts further.
Concept exploration










